Run The Year 2023

Client: Run The Edge

The Run The Year challenge, hosted annually by Run The Edge, invites participants to embark on a fitness journey with the goal of collectively running, walking, biking, or moving 2023 miles throughout the year 2023. At the heart of Run The Edge’s mission is to “Make fitness fun!”. I pushed the challenge’s branding to reflect the essence of community and togetherness. A bright and inviting color palette mirrors the energetic spirit that permeates the event. A photoshoot with actual Run The Year participants enabled authentic photography which I used for everything from marketing ads to social media graphics.